Tips and Tricks

What in the vast jungle of marketing is worth exploring?

An array of resources

Here are the marketing resources I recommend, from innovative and digital resources to traditional ones.

Websites

  • AI finding website – Want to find an AI well there is a website for that: theresanaiforthat.com
  • SEO tool – Want to learn or use an SEO tool for free well then you can do that to some extent with Semrush through their tools and academy: semrush.com
  • SEO tool – A website that shows the usability of your website and what to do to improve it and its SEO: pagespeed.web.dev

AI tools

  • ChatGPT

Books

  • Marketing
    • Consumer Behaviour – Solomon, M. R.
    • Marketing goes digital: 12 Practices for business success – Eriksson, J., & Ståhlberg, D.
    • The Social Animal – Aronson, E., & Aronson, J.
    • Influence – Cialdini, R. B.
  • Design
    • Don’t Make Me Think – Kurg, S.
    • Interaktionsdesign och UX – Arvola, M.
  • Psychology
    • Psykologi i organisation och ledning – Kaufmann, G., & Kaufmann, A.
  • Effectivity
    • Eat That Frog! – Brian, T.
    • Tough Love – Hansen, J.
    • Atomic Habits – Clear, J.

People to follow on LinkedIn

Profiles to follow on other social media