What in the vast jungle of marketing is worth exploring?
An array of resources
Here are the marketing resources I recommend, from innovative and digital resources to traditional ones.
Websites
- AI finding website – Want to find an AI well there is a website for that: theresanaiforthat.com
- SEO tool – Want to learn or use an SEO tool for free well then you can do that to some extent with Semrush through their tools and academy: semrush.com
- SEO tool – A website that shows the usability of your website and what to do to improve it and its SEO: pagespeed.web.dev
AI tools
- ChatGPT
Podcasts
- Marketing Podcasts
- Basics in Marketing
- Marketing for students
- Digitalt Skapande med Maria & Alesso (Swedish)
- SEO
- Sökpodden (Swedish)
- Leadership
- Psychology
Books
- Marketing
- Consumer Behaviour – Solomon, M. R.
- Marketing goes digital: 12 Practices for business success – Eriksson, J., & Ståhlberg, D.
- The Social Animal – Aronson, E., & Aronson, J.
- Influence – Cialdini, R. B.
- Design
- Don’t Make Me Think – Kurg, S.
- Interaktionsdesign och UX – Arvola, M.
- Psychology
- Psykologi i organisation och ledning – Kaufmann, G., & Kaufmann, A.
- Effectivity
- Eat That Frog! – Brian, T.
- Tough Love – Hansen, J.
- Atomic Habits – Clear, J.
People to follow on LinkedIn
Profiles to follow on other social media
- TikTok
- Johannes Hansen
- Henrik Fexeus
- Big Excel Energy
- Semrush
- YouTube